Unless you’ve been living under a rock, you’ve heard about ChatGPT, an AI-powered chatbot that provides responses to questions and prompts. You type a question, and ChatGPT generates a response in seconds. Rather than searching on Google and selecting multiple search results to review, ChatGPT provides an answer in simple language and a conversational tone. You can even go deeper into a topic and refine the prompts to get a more specific strain of information. This capability makes it a valuable tool for digital marketers everywhere.
However, it’s also causing quite the controversy and even scaring some marketers into believing it could take their job entirely. But technology doesn’t slow us down or replace us. In the right hands and with responsibility, it helps us become more productive and efficient.
At Highforge, we prize the creativity of our team above all else. And that’s one area where ChatGPT can’t compete. We see it as a tool, a resource to aid us, and definitely nothing to be fearful of because it lacks human emotion—something critical to connecting with customers and prospects.
While the debate over ChatGPT rages on, we put together a list of five ways marketing agencies can use ChatGPT. Embrace it, and carry on.
Five Ways Marketing Agencies Can Use ChatGPT in 2023
In 2023, marketing agencies are using ChatGPT in a multitude of ways in their digital marketing efforts:
- Content creation – This is one of our favorite uses of ChatGPT. It can generate text, images and even videos when prompted with specific topics or keywords. This saves marketing agencies time in content creation. But while ChatGPT may be great in helping to brainstorm ideas or get a first draft of copy together, it lacks dimension and emotion. That’s where marketing experts come in. They can use the AI-generated content as a springboard to more ideas, deeper research and more advanced copywriting—picking and choosing what to use, amend or discard. We always recommend checking independent sources in conjunction with ChatGPT to ensure the accuracy of content.
- Social media management – Marketing agencies can use ChatGPT to generate social posts, respond to comments and engage with followers. You can use it as a social listening tool as well, scouring social media channels for mentions of your brand, products or services. It can also highlight trending topics and hashtags in your industry. In addition, Chat GPT can help analyze data and identify patterns and trends in your social media performance as well as provide insights into how to improve. See how it falls nicely into a productivity and support tool vs a replacement for your social coordinator? Believe us, it can get tiring constantly coming up with social content and staying on top of each platform’s trends. ChatGPT is a social coordinator’s emotional support bot.
- SEO – ChatGPT can make it easier to research keywords, generating relevant words or phrases that others in your industry are ranking for. You can then use that data to optimize your website’s meta descriptions, headings, titles and alt images. It can also help determine how easy or difficult it is to rank for target keywords. For example, you can ask it to compare two, three or more keywords and see which would be easiest to rank for. Time saver!
- Customer support – When integrated into a chat interface on a website or app, ChatGPT can augment customer support staff by providing automated responses to common customer inquiries, generating a summary of lengthy customer interactions, resolving issues and providing tracking. Generating a quick response to questions like “where is my order,” “what time is my delivery” or responding to an angry customer can be extremely beneficial for busy support staff.
- Personalization – Marketing agencies are also using ChatGPT to personalize their marketing efforts by creating customized content and recommendations based on customer preferences and behavior. For example, it can analyze a customer’s past purchases and/or interactions and provide personalized product or service recommendations based on it, which can positively influence engagement.
While all of this sounds amazing, you should also consider the ethical implications of using AI and take the responsibility of using it seriously. ChatGPT isn’t always correct by any means, so independent verification of its outputs are highly recommended for accuracy and to ensure the information isn’t misleading to your customers.
You will also want to make sure the data collected from customers via ChatGPT is used in an ethical manner. State what data you are collecting and how it will be used. As with any other platform, customer data should be stored securely and not shared with third parties without their consent. You should also plan regular conversation monitoring to ensure customer interactions are respectful, appropriate and aligned with your brand values.
Are you a Central Florida small business looking to streamline some of your more tedious tasks, generate content quickly and provide enhanced customer support? Consider ChatGPT, and give us a shout to learn more about more ways we can put ChatGPT to work for you.