Unless you’ve been living under a rock, you’ve heard about ChatGPT, an AI-powered chatbot that provides responses to questions and prompts. You type a question, and ChatGPT generates a response in seconds. Rather than searching on Google and selecting multiple search results to review, ChatGPT provides an answer in simple language and a conversational tone.…
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If you’re a digital marketer, you’re faced with creating a great headline for everything from websites to emails to blog posts to ads and more. But what makes your headline stand out from the crowd? What ingredients do you need to craft a headline that grabs your audience’s eyeballs among the barrage of incoming communications…
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At Highforge, we’re always discovering new marketing tools and strategies to help your business grow and thrive. This month, we’re diving into lead tracking strategies for small businesses, and we can’t wait to share our tips, tricks and solutions to help you manage your sales funnel effectively. Let’s get started! Do you know exactly what…
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If you’re a digital marketer today, chances are executives in your company have an opportunity to connect with B2B clients and showcase their expertise as thought leaders. This is a craveable space for many in the C-suite, and it’s important to effectively represent your brand in order to position it for business opportunities. Many business…
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This month, we’re talking about best practices for text message marketing or SMS marketing. One of the most valuable places you can reach your customers is right on their mobile phones. But rather than using SEO to get your customers on your website, text messages provide endless opportunities to connect with your customers in real-time…
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If you’re a digital marketer today, using Google Ads is a great way to boost the performance of nearly any marketing campaign. It’s almost always a part of our digital strategy, and you can use Google Ads for your business no matter what your industry or specialty. Recently, Google added some awesome new ad features…
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Your website is the anchor of your business. It establishes your online presence, conveys your brand and its values, and showcases what you have to offer potential customers. That’s why it’s important to keep it up to date, seamless for the end user, and perfectly optimized. But unless you have an in-house WordPress specialist, you…
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After several years of shifting focus from in-person events and tradeshows to digital marketing efforts during the pandemic, it is exciting to see tradeshows make a comeback in 2022 in a big way. We don’t know about you, but we’ve sorely missed the human connection and engagement that can only happen live and in-person. But…
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For many businesses, social media is an important way to engage potential customers and clients, showcase your capabilities, and stay relevant in an ever-crowded landscape of direct and indirect competitors. But even the most sophisticated social media campaign is often not a targeted-enough approach to garner truly qualified and actionable leads. This could be by…
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In the world of websites, you’d be hard “pressed” to find a platform more widely used than WordPress. Powering nearly 40% of websites, WordPress is a solid choice for web developers to create rich, dynamic, and responsive sites that are easy to update on the back end with its customizable, built-in CMS (Content Management System).…
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