Your website is the anchor of your business. It establishes your online presence, conveys your brand and its values, and showcases what you have to offer potential customers. That’s why it’s important to keep it up to date, seamless for the end user, and perfectly optimized. But unless you have an in-house WordPress specialist, you…
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Chances are, you spent a lot of time, effort and money to ensure your website reflects the soul of your business and highlights the incredible products or services you provide. But a good website gets updated frequently, and the best websites ensure they get critical updates needed to perform at their best and create a…
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After several years of shifting focus from in-person events and tradeshows to digital marketing efforts during the pandemic, it is exciting to see tradeshows make a comeback in 2022 in a big way. We don’t know about you, but we’ve sorely missed the human connection and engagement that can only happen live and in-person. But…
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In the ultra-competitive world of search engine result supremacy, ensuring your website ranks as high as possible for the terms your target audience is searching for is paramount! Not to mention the often hundreds of factors that search engines like Google and Bing use to determine your SEO (Search Engine Optimization) fate. Here are 10…
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For many businesses, social media is an important way to engage potential customers and clients, showcase your capabilities, and stay relevant in an ever-crowded landscape of direct and indirect competitors. But even the most sophisticated social media campaign is often not a targeted-enough approach to garner truly qualified and actionable leads. This could be by…
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In the world of websites, you’d be hard “pressed” to find a platform more widely used than WordPress. Powering nearly 40% of websites, WordPress is a solid choice for web developers to create rich, dynamic, and responsive sites that are easy to update on the back end with its customizable, built-in CMS (Content Management System).…
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Whether you’re a small local retailer or a global clothing giant, local SEO is critical to your business’s success. Businesses of all shapes and sizes need one thing in common: customers. In order for your customers to find you, you need to appear in Google’s search results. That’s because Google remains the behemoth of online…
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Digital marketing changes by the second, and here at Highforge we are always listening to podcasts, scanning our feeds and reaching out to the hive mind for new tools to try and test. There are thousands of marketing hacks to optimize things at every stage of the process, and we’re all about creating efficiencies and…
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With all the hype around social and emerging technologies, is email marketing taking a back seat at your organization? We hope not. That’s because to date, email marketing is still performing as the most effective marketing channel. Surprised? Keep reading for our insights on 10 steps to email marketing success in 2022. If you do…
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If you’re managing lead generation and sales growth for your company, chances are you put a lot of effort into your paid advertising strategy. In 2021, social ads platforms like Facebook, Instagram, LinkedIn, and Twitter grew exponentially. As the pandemic took away traditional methods of marketing like conferences and in-person networking events, many companies have…
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