Increasing web conversion rates is always a top priority for our e-commerce clients. As you know, a conversion rate is the number of visitors who visit your website and purchase during a specified timeframe. Your conversion rate indicates how well your business satisfies your customers’ needs. To increase it, you must identify what is working…
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Coming up with new ideas for a new blog series for your business can be daunting. Maybe you’re having a little writer’s block, or perhaps you just need a shot in the arm to get creative and meet that deadline. Whatever the circumstances, we’ve all been there. Blank page on your laptop and a looming…
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If you’re a digital marketer, you’re faced with creating a great headline for everything from websites to emails to blog posts to ads and more. But what makes your headline stand out from the crowd? What ingredients do you need to craft a headline that grabs your audience’s eyeballs among the barrage of incoming communications…
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At Highforge, we’re always discovering new marketing tools and strategies to help your business grow and thrive. This month, we’re diving into lead tracking strategies for small businesses, and we can’t wait to share our tips, tricks and solutions to help you manage your sales funnel effectively. Let’s get started! Do you know exactly what…
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If you’re a digital marketer today, chances are executives in your company have an opportunity to connect with B2B clients and showcase their expertise as thought leaders. This is a craveable space for many in the C-suite, and it’s important to effectively represent your brand in order to position it for business opportunities. Many business…
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After several years of shifting focus from in-person events and tradeshows to digital marketing efforts during the pandemic, it is exciting to see tradeshows make a comeback in 2022 in a big way. We don’t know about you, but we’ve sorely missed the human connection and engagement that can only happen live and in-person. But…
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For many businesses, social media is an important way to engage potential customers and clients, showcase your capabilities, and stay relevant in an ever-crowded landscape of direct and indirect competitors. But even the most sophisticated social media campaign is often not a targeted-enough approach to garner truly qualified and actionable leads. This could be by…
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In the world of websites, you’d be hard “pressed” to find a platform more widely used than WordPress. Powering nearly 40% of websites, WordPress is a solid choice for web developers to create rich, dynamic, and responsive sites that are easy to update on the back end with its customizable, built-in CMS (Content Management System).…
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Whether you’re a small local retailer or a global clothing giant, local SEO is critical to your business’s success. Businesses of all shapes and sizes need one thing in common: customers. In order for your customers to find you, you need to appear in Google’s search results. That’s because Google remains the behemoth of online…
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Digital marketing changes by the second, and here at Highforge we are always listening to podcasts, scanning our feeds and reaching out to the hive mind for new tools to try and test. There are thousands of marketing hacks to optimize things at every stage of the process, and we’re all about creating efficiencies and…
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