Online Marketing Planning Sheet (Google Adwords)

As Stephen Covey is fond of saying, “Begin with the end in mind.” In order to effectively build an AdWords (or other PPC campaign like Facebook or Yahoo/Bing) campaign and get early positive results, it is important to collect the right information. Please dedicate some time and care to answer the following as thoroughly as you can.

Legal Company Name:
Name of Owner/Principle
Phone
Email
Address
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
Company Phone
Who will we be working with to complete the project ( if different from above )?
Name
Email
Phone
Website Address
How long have you been in business?
How many employees do you have?
How did you hear about us?
Worksheet - Please Complete All Questions
What are the overall business goals and how does the business operate?*
What are the top products and/or services (or what specifically is your top priority with marketing)?*
What makes the business different from competitors?*
Does the business have any special offers or discounts?*
What area does the business serve (towns, cities, countries or designated marketing areas (DMAs)?*
What is their target audience (if a specific demographic)?*
If someone is looking for your product or service, what would they search for and what websites are they likely to use (please be as detailed as possible)?*
What do you want the Google or Social user who clicks on your ad to do once they get to your website? Examples: Purchase a Product, Apply Online, View a Demo, Sign Up Now.*
What is your Google Adwords (or Yahoo/Bing) marketing budget (not including management fees)?*
Interested in advertising on facebook or other social media channel? If so, what is your Facebook (or other social account) marketing budget (not including management fees)?*

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Online Marketing Planning Sheet (Google Adwords)

Worksheet - Please Complete All Questions