Welcome to summer! We hope you’re staying cool somewhere tropical with a nice breeze and cold drink. Here at Highforge, Orlando’s leading AI marketing agency, we’re enjoying a few extra hours of playtime since embracing AI is taking some of the heat off of us.
In fact, we had such a great response to our last blog, “Insider Tips, Strategies & Tricks on How to Improve Website Conversions Using AI,” we decided to spend the next few months diving deeper into the hottest (errr…coolest?) topic around.
Using AI to Increase Website Conversions
Shopping online is here to stay. While it really picked up steam during the pandemic, there is no sign of it slowing down post-pandemic. And as we mentioned last month, AI can power recommendation engines that analyze your website visitors’ behaviors and preferences to then provide personalized product, service or other content recommendations.
This kind of personalization illustrates your business values its customers and is investing in ways to help users find the items they’re looking for—and perhaps some things they didn’t even know they wanted. Not only is it serving a personalized shopping experience, it can also increase the total sale amount as well, which benefits your bottom line.
Improve Customer Satisfaction with AI
We know customer satisfaction boosts conversion rates, and leading e-commerce businesses in the Southeast are using AI personalization to improve that metric. But exactly what can AI do in terms of personalization and how does AI do these things? Let’s take a look.
Using AI for personalization enables you to effectively target your customers by serving content that matches their preferences. AI does this by analyzing each customer’s profile and behaviors and using that data and algorithms to customize your website. AI can then provide relevant recommendations for your customer to consider. By personalizing each customer’s shopping experience, AI can help you deliver a unique, customized interaction that feels like it was created just for them. Because it was!
This includes things like showing additional or companion products/services they might like, offering discounts or rewards, or linking to a blog with more detailed information about something they have expressed interest in through their actions on the site.
AI’s Recommendation Engines Boost Personalization
Let’s explore some examples of AI’s recommendation engines. First, AI can simply
analyze customer behavior to recommend products they may want. This can be a “you may also like” or “recommended items” pop up or section. It’s an easy way to seamlessly increase revenue by encouraging customers to spend more.
In addition, AI can automatically adjust prices if a product is a best seller or has low inventory. You may want to consider applying automatic discounts or other incentives for repeat customers, rewarding their loyalty and ensuring your next sale.
Content personalization is yet another way AI can customize the shopping experience, creating relevant, engaging content like how to-videos that are tailored to what’s in the customer’s cart or in their shopping history.
For example, imagine you are buying a desk, and AI recommends a chair, footrest or other companion item. Nice personalization, right? But what if while you’re perusing that item, a video pops up on how to assemble the desk or how to schedule an in-home assembly? Your shopper may think, “Wow, this brand has really thought about how to help its customers!” That’s good news for your conversion probability.
AI for Improved Customer Service
AI can also be used to improve your site’s customer service without having to increase staffing. Chatbots and voice assistants can provide immediate, interactive communication and support using voice recognition and natural language.
By developing a more personalized connection with customers, you improve loyalty and trust. That trust is key to earning more conversions, as it improves the probability of repeat purchases.
Using AI Responsibly
We encourage AI integrations for most of our e-commerce clients, but you better make sure you’re using it for good. You must always obtain customer consent when collecting their data, informing them why you collect it and how you plan to use it.
Next, you must ensure customer data is kept secure. Robust security measures should be implemented to protect your customers’ data from inappropriate or even harmful access or disclosure. Do this by using encryption, firewalls, and other access controls, which your leading Central Florida AI marketing agency at Highfore can assist you in implementing. We also provide regular checks and updates to your security controls.
Are you loving all the ways AI can make your online shopping experience stand out from your competitors? Contact Highforge, Florida’s premiere AI marketing agency, to learn how we can make AI website personalization and recommendation engines a reality for your business.